Break up – Artprint

We as a project dwell mostly in the animated digital world and we wanted to bring it to the real one with us so we used Augmented Reality in our art, as it allowed us to bridge the gap and transcend the boundaries of traditional and digital art forms, blending past and future, tradition and innovation.

Peering into an animated world through a motionless window is the perfect metaphor for the experience of viewing an augmented reality (AR) artwork. The window represents the physical artwork that the viewer uses as a trigger to access the AR experience, while the animated world represents the digital content that is overlaid onto the real world.

In this metaphor, the motionless window serves as a gateway to a new and exciting world, allowing the viewer to see and interact with the artwork in a way that is not possible with traditional art forms. The animation creates a sense of movement and dynamism, while the physical artwork provides a sense of stability and grounding, allowing the viewer to experience the artwork in a stable and controlled environment.

We made use of the Artivive App, an augmented reality (AR) app that is widely used in the digital art world. The app allows us to create AR experiences that can be accessed through most smartphones or tablets.